Novi Sad on the banks of the Danube that leans onto Petrovaradin Fortress is the city of diverse and rich cultural heritage as well as the shared heritage of the Serbs and many other nations. The city itself the centre of the Serbian culture and creativity with Matica Srpska as the oldest Serbian institution of culture and science.

Novi Sad is the city of the future despite the fact that it relies heavily on tangible and intangible cultural heritage formed throughout centuries. A modern, university, cultural, tourist, the scientific, political and administrative centre of the Autonomous Province of Vojvodina. It is the city of museums, galleries, theatres, festivals, rich alternative stages and the European Capital of Culture 2022.