The Tourist Organization of the City of Novi Sad, through the Tourist Organization of Vojvodina, from 23-26. January 2020 has appeared at the ITF Slovakiatour and Danubius Gastro Tourism and Gastronomy Fair in Bratislava. This event, with a tradition of 26 years, is visited by more than 70,000 visitors during the fair days. Exhibitors from 20 countries, first from Slovakia, the Czech Republic and other European countries, as well as those more distant and exotic (Indonesia, Cuba, Mexico, Georgia, Moldova) traditionally present their cultural, historical and natural heritage with an abundance of promotional material, but also with some more innovative. ways, e.g. through audio-visual promotion. Visitors are increasingly able to enjoy interesting narratives, creative films and inspirational photographs, as animations and simulations, through which destinations represent their identity and the values upon which they base their tourism offer. Novi Sad is certainly a destination in focus. Visitors are generally interested in the tourist offer of the city, the Petrovaradin fortress and underground military galleries, accommodation in the city and the gastronomy, as well as various tourist activities and “new” experiences, both in Novi Sad and in its surroundings.