The souvenir shop is located at the very plateau of Petrovaradin Fortress immediately after stepping out from the tunnel and completing a long walk on the stairs. ITD is the most authentic souvenir shop in Novi Sad since it is also a selling point for original pieces of art of its proprietor and creator, a designer and artist who has been awarded numerous rewards, Branislav Bane Radošević.
The symbols of the city have been built into the fibres of his T-shirts, graphics, cooking spoons, soil…. Some of the works are mind numbing, while others are humorous. Nevertheless, one thing is for sure – these souvenirs will leave no one indifferent.
The shop offers a variety of original T-shirts divided in four collections: “Gernika”, “Novi Sad”, “Vojvodina” and “Leonardo”.
The souvenir shop is at the same a gallery operating under the full name Gallery ITD – Institute for Design Transfusion so the visitors are able to take a peek at retrospective exhibition of the artist or some other guest exhibition.