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Novi Sad – Winner of the European Trend Brand of the Year Award

November 11, 2021
Novi Sad is the winner of the European Trend Brand of the Year 2021, within the European Cultural Brand Awards 2021, the competition held for the 16th time in Dresden.

Novi Sad became the first city in this part of Europe that bore the title, having in mind that the winners have been from Western Europe such as Paris, Munich, Berlin, Oslo and others so far. Thanks to Novi Sad, Serbia found itself in the company of four Western European countries which, since the awards were given, have had their representatives – Germany, France, Italy, Norway.

A hundred and ten organisations, institutions and cultural institutions from Germany, Austria, Switzerland, Belgium, Belarus, France, Israel, Lithuania, Russia, Serbia and the Netherlands competed for the most prestigious European award in the field of culture, while the project ‘Novi Sad – European Capital of Culture’ was shortlisted with the Berlin organisation ‘Stiftung Zukunft Berlin’ and the Swiss digital platform for culture ‘SpectYou’.

Among other laureates are Eliad Moreh-Rosenberg, curator and director of the Museum of Holocaust Art in Yad Vashem, The Dresden Symphony Orchestra, German Beethoven anniversary project BTHVN2020 and others.

The citizens of Novi Sad are now the bearers of the European award that their city received because of the new brands of culture that were founded in previous years – ‘Doček’ and ‘Kaleidoscope of Culture’ and a network of cultural stations.

Congratulations to the citizens of Novi Sad!