International Tourism Fair
The International Tourism Fair is one of the region’s premier events dedicated to a comprehensive showcase of tourist destinations, services, and modern industry trends. Featuring a rich exhibition section, an expert conference programme, and engaging content for the general public, the fair brings together tourism organisations, tour operators, hoteliers and restaurateurs, as well as representatives from the public, business, and civil sectors. The event serves as a dynamic platform for strengthening cross-sector cooperation, exchanging ideas, and directly connecting with partners, media, and visitors.
International Tourism Fair as a Gateway to Business Development
The exhibition area is organised into thematic zones covering a diverse range of key stakeholders—from travel agencies and accommodation providers to HORECA sector representatives, the academic community, and equipment manufacturers. Visitors and trade partners can explore upcoming winter season offers, New Year holiday packages, summer getaway proposals, as well as spa, wellness, and city break programmes. A special focus is placed on cutting-edge IT solutions in tourism, the promotion of regional gastronomy, and addressing labour market challenges through talent recruitment.
Regional Cooperation and Hosted Buyer Programme
One of the event’s key objectives is to deepen regional cooperation and unlock opportunities for joint promotion on the broader European market. Direct B2B meetings allow exhibitors to establish new business contacts and arrange concrete projects. A standout feature is the Hosted Buyer Programme, jointly delivered by the Tourism Organisation of the City of Novi Sad and the Novi Sad Fair, providing exhibitors with pre-arranged meetings with selected international trade visitors. Through these initiatives, the International Tourism Fair further reinforces Novi Sad’s position as a regional hub for the trade fair industry and tourism networking.
Venue
Novi Sad Fair
Admission
Free entry
Information
Programme details are available on the official event pages:
https://sajam.net, www.facebook.com/novosadskisajam, www.instagram.com/novosadski_sajam
