Despite the fact that many foreigners consider Serbia as a land of meat eaters, the things are beginning to change gradually from the aspect of gastronomy. Novi Sad is no exception when it comes to aspirations for keeping up to speed with global trends in healthy nutrition. The first vegan restaurant in Serbia was opened in our city, while such nutrition is slowly but surely finding its fans so that more and more restaurants are deciding to incorporate vegan menu in their standard offer. There are also exclusively vegan restaurants that are becoming increasingly popular and more numerous with younger generations.