Thanks to intensive promotional activities, participation in international trade fairs, and the continuous enhancement of the tourism offer, the Tourism Organisation of the City of Novi Sad has recorded outstanding results and an increase in visitor numbers from all over the world.
The positive growth trends in Novi Sad’s tourism sector continued throughout the summer months, as confirmed by the latest data from the Statistical Office of the Republic of Serbia.
Between January and August 2026, a total of 148,234 tourists visited the territory of the City of Novi Sad, representing a significant increase of as much as 10% compared to the same period last year. Among them, 51,078 domestic guests and 97,156 foreign tourists were recorded. During the same period, a total of 368,361 overnight stays were generated (an overall increase of 2.4%), with domestic tourists accounting for 96,651 overnight stays and foreign tourists for 271,710.
August Marked by Excellent Visitor Numbers and an Increase in Overnight Stays
The month of August 2026 alone provided a strong boost to tourism in Novi Sad. During this month, 20,259 tourists visited Novi Sad (a 9.3% increase compared to August last year). There were 4,793 domestic guests and 15,466 foreign visitors.
In August, a total of 49,126 overnight stays were recorded, representing a growth of 6.9%. Both domestic and foreign visitors contributed to the overall positive results, with domestic tourists accounting for 10,290 overnight stays and foreign visitors generating 38,836.
TONS Tourist Info Centre: Welcoming Guests from Across the Globe
In the period from January to August 2026, the Tourist Information Centre of the Tourism Organisation of the City of Novi Sad welcomed 7,163 visitors, of whom as many as 5,209 were foreign tourists. Guests from Russia, Germany, Spain, the USA, the United Kingdom, Turkey, France, China, the Netherlands, and Italy traditionally showed the greatest interest in tourist information, maps, and city attractions.
It is interesting to note that during August, TONS Tourist Info Centre was also visited by guests from distant and exotic countries such as Morocco, South Africa, Azerbaijan, Thailand, South Korea, the Philippines, Mexico, Panama, Bolivia, Peru, and Argentina.
TONS’s Continuous Work on Promoting and Developing the Tourism Offer
These excellent results and the steady influx of domestic and international guests are the fruit of the dedicated, strategic, and continuous work of the Tourism Organisation of the City of Novi Sad. Through innovative digital campaigns, appearances at leading international tourism fairs, the organisation of study visits for foreign journalists and influencers, as well as the creation of new thematic routes and tourism products, TONS is committed to positioning Novi Sad as a leading regional city break destination.
Looking ahead, TONS will continue to actively promote the potential of Novi Sad, the Petrovaradin Fortress, and Fruška Gora, with the goal of further developing the city’s tourism capacities and ensuring every tourist’s stay is an unforgettable experience.
