The Budva Riviera is situated in the central part of the Montenegrin coast, together with the main tourist centres: Budva, Becici, Sveti Stefan, and Petrovac. Between Jaz and Buljarica, there are larger and smaller beaches and larger and smaller tourist towns and villages lined up next to the sea, while forty-odd villages and hamlets are located in the hinterland and on the hills framing the Riviera and its beautiful beaches. Behind the hotels, and business and residential buildings , closer to the sea, there are a multitude of hidden places nestling close to the villages and blending in with the rocky hills, which are covered in olive trees, coniferous trees, oaks, hornbeam, ash, weaver’s broom or other Mediterranean and continental trees and vegetation.
The Budva Riviera is a rare combination of antiquities, sandy beaches, rural hinterland, old and brand new buildings, offering top-quality tourism and hospitality services, leisure and a good time, and also features huge cultural and entertainment events, which proves that it really has earned its title as the metropolis of tourism.


Budva is one of the oldest settlements on the Adriatic. According to a legend and Greek myths, Budva was established by Cadmus, the son of the Phoenician king Agenor. Banished from Thebes, he arrived in this area on a team of oxen and established Budva. This two and a half millennia old town is endowed with the unique beauty of sun, sea and a string of beautiful beaches underneath a mountain massif. The influence of great cultures (Illyrians, Greeks, Romans, Slavs…) shaped the past of this town, while the spirit of ancient times and civilizations can be felt even now, lending a special colour to Budva, which has grown into a pearl for tourists, unique in this part of the Adriatic. In addition to the values of cultural and historical heritage, buildings, archaeological sites, fortresses, monasteries and churches, every corner of the town is a potential venue of the cultural programme, while it’s every plateau is a natural stage.
Budva became known as a tourist town one hundred years ago. The first tourists arrived here in the early 1920s, and their number gradually increased along with the accommodation capacities. The tourism product has become more diverse and rich, which has kept it in the position of the leading tourist town in Montenegro for the last several decades. One half of the tourism turnover in Montenegro comes from the Budva Riviera.